She describes her content as “realistic” which she said her audience appreciates. ![]() Lexi Vee attends an HBCU in Alabama and she’s been making content long before starting college. But current students are uniquely positioned to share their full and honest experiences about their college experience. Universities typically provide an array of resources for potential and admitted students, including tours and admission sessions. ![]() Providing transparency, authenticity and advice “I still pinch myself every day,” she said. Poole said by her junior year, first-year students would approach and say her vlogging inspired them to apply to Lehigh University. “To be able to see that part of your life through someone else's lens, whether it's the summer before you go, whether you're in middle school or whether you're in college and struggling and just want somebody to relate to, I think that's very helpful.” “It's the first time that they're far away from home or off on their own and that can just be stressful and anxiety-inducing and daunting in itself,” she said. She remembers firsthand how scary the transition to college can be and said she hopes she can serve, not just as an entertainer, but as a relatable figure to her followers. She’s transitioned from making college content to a series she calls the “Postgrad Diaries” to help other recent grads navigate their futures. Lexi Poole recently graduated from Lehigh University and currently lives in Atlanta, Georgia. “It really started as like a memento of wanting to kind of relive like my college life after I graduate or want to have kids and show them, ‘Oh, this is like what my life was like,’” he said. Passionate about videography, he started the channel to document his life and describes it as a “digital diary that anyone can look at.” He’s been creating YouTube videos for the past two years. Jae Ahn is a rising senior at Brown University. However, that’s not always the motivator to begin making content. Some content creators amass thousands, if not millions of followers through college-related videos. “That's why a lot of people go to YouTube because they're looking for in-depth explanations what to expect from college.” What drives them to make content? “I can really sit and talk to the camera and explain things way longer,” she said. She likes using YouTube for creating college-related content due to the longer video formats (as compared to TikTok, which caps videos at 10 minutes). ![]() She’ll set up her camera, for instance, on the day she moves into her dorm or on a night out with her friends, then edit and post the video later, in between studying and classes.Īudrey Atienza is a rising senior at the University of Texas at Austin. While there were many videos online, she said she quickly blew through the available content, motivating her to post regularly now that she’s a student.Īston plans out videos ahead of time, deciding what days to film and roughly what she wants to cover. “Those give me a good idea of what the living situation looks like and what how I might set up my room or what I would bring or kind of what study and social culture looks like at NYU.” “I remember the ones that stuck out the most were the ones where people were showing move-in days and dorm tours or kind of weeks in their lives,” she said. She always dreamed of going to NYU and wanted to get an idea of what day-to-day life at the school looked like. Mia Aston, a rising junior at New York University, loved watching college videos on YouTube while she was in high school. Nearly all influencers are current college students vlogging common college experiences, such as moving into a dorm or starting the first day of classes, or advising their followers on what to buy for their dorms (in videos known as hauls), what to wear to go out or how to handle academic stress. The video-sharing platform has over 800,000 videos tagged with #college and thousands more tagged with #dorm, #backtoschool and #movein. College-related content composes of a popular genre on social media platforms, particularly YouTube.
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